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Dani Reiss
Dani Reiss (Born November 7, 1973) is a Canadian entrepreneur, best known for his role as president & CEO of Canadian premium outerwear company, Canada Goose Inc.
==Background and Early Life==
Reiss is the grandson of Sam Tick, founder of Canada Goose (established as Metro Sportswear Ltd. in 1957), and the son of David Reiss, who served as the company’s CEO from the mid-1970s to 2001.
After earning his Bachelor of Arts in English Literature from the University of Toronto in 1996, Reiss decided to join the family business (then known as Snow Goose) for a few months to make some money to travel. He dreamed of being a writer, and had no intention of staying in the business. However, after attending a tradeshow in Germany where he tested out the Canada Goose brand (in Europe, products were branded as Canada Goose because Snow Goose was already a registered name), his passion for the business was ignited by the realization that Canada Goose was a real brand with real meaning to consumers.
Reiss spent his time learning the business by working in every area of the company’s factory and travelling with the company's sales managers on visits to apparel buyers in Europe. Reiss came to recognize that European customers associated the product with idealized images of Canadian wilderness, which would eventually encourage him to change the company's name from Snow Goose to Canada Goose.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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